Privacy Policy

Last updated: 30/08/25

Mad Potter’s Studio (“we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information in line with the UK General Data Protection Regulation (UK GDPR).

1. Who We Are

This website is operated by:
Mad Potter’s Studio
Website: madpottersstudio.co.uk
Email: info@madpottersstudio.co.uk

2. What Data We Collect

We may collect and process the following personal data:

  • Your name and email address (e.g. for newsletters or downloads)

  • IP address and browser details

  • Site usage data (via analytics)

  • Cookie preferences and consent status

3. How We Use Your Data

We use your data to:

  • Send newsletters or free resources (if you opt in)

  • Improve site performance and user experience

  • Track affiliate link clicks

  • Manage and store consent preferences

4. Our Legal Basis for Processing

Under UK GDPR, we process your data based on:

  • Consent – when you opt into newsletters or downloads

  • Legitimate interests – for analytics and improving our services

  • Legal obligation – where we are required to retain records

5. Cookies and Tracking

We use cookies to:

  • Remember user preferences

  • Monitor site traffic

  • Track affiliate referrals

For more information, please see our Cookies Policy.

6. Who We Share Data With

We only share data with trusted processors:

  • MailerLite – for email communications

  • Google Analytics – anonymised tracking

  • Affiliate networks – to track referrals

  • hCaptcha (Functional/Security)
    We use hCaptcha on the Orders Portal to protect forms from abuse (bot detection). The provider (Intuition Machines, Inc.) may process technical data such as IP address, user-agent and interaction patterns solely to determine if a request is made by a human. This is a strictly functional security measure and is not used for advertising. Learn more in hCaptcha’s Privacy Policy: https://www.hcaptcha.com/privacy and Terms: https://www.hcaptcha.com/terms.

We do not sell your data.

7. International Data Transfers

Some data may be processed outside the UK/EEA (e.g. MailerLite). We ensure appropriate safeguards are in place such as Standard Contractual Clauses or data adequacy agreements.

8. How Long We Store Data

  • Emails: until you unsubscribe

  • Analytics: per Google’s retention policies (typically 14 months)

  • Cookies: expire based on type (30 days to 2 years)

9. Your Rights

You have the right to:

  • Access your data

  • Request correction or deletion

  • Withdraw consent at any time

  • Lodge a complaint with the UK Information Commissioner’s Office (ICO)

To exercise these rights, contact us at info@madpottersstudio.co.uk

10. How to Complain

If you are unhappy with how we handle your data, you can contact the ICO:
https://ico.org.uk/make-a-complaint/

11. Changes to This Policy

We may update this Privacy Policy at any time. Changes will be posted on this page.

Contact Us
For any privacy-related questions, please email:
info@madpotterstudio.co.uk

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